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宏利金融有力可強勢回升?

宏利金融(SEHK:945)在疫市表現如何?如果疫情過後仍有投資價值? –

宏利金融(SEHK:945)在全球多個重要市場經營保險及財富管理業務,足跡遍及亞洲、加拿大、美國等地區。然而,新冠肺炎疫情帶來衝擊,宏利最新公布的季度業績錄得倒退。到底仍有沒有投資價值?

中期業績倒退

宏利金融在期內面臨肺炎疫情帶來的強烈逆風,疫情下社交距離限制則造成銷售活動降溫。集團在今年第二季的新造業務價值按年減少22%至3.84億元(加元.下同),年度化保費等值銷售額則為12億元,同比跌幅15%,股東收入淨額則較去年同期減少50%至7億元。儘管營運挑戰重重,集團的財富與資產管理業務仍有正面成績,期內錄得 51 億元淨流入。

疫情不利銷售

疫情中社交距離意識抬頭,大眾減少面對面及群體活動為傳統保險產品銷售渠道帶來挑戰。香港地區入境限制造成中國內地客戶訪港投保的意欲大減,年度化保費等值銷售額按年下跌8%,而日本地區則曾進入緊急狀態,銷售活動難度大大提升。

至於北美洲地區,美國及加拿大同樣表現不振,年度化保費等值銷售額分別減少3%及18%。儘管銷售表現不理想,期內保單持有人經驗表現正面,加上基金的種子資金投資受惠市況表現,亞洲有效業務有所增長,集團的核心盈利仍較去年同期上升5%至16億元。

電子銷售實力強勁

疫情影響屬短中期因素,宏利作為領先品牌,其在疫後復甦的確定性高,而集團的銷售實力更有望在疫市加強。宏利總裁兼首席執行官高瑞宏指出,集團在過去就電子化渠道作出可觀投資,電子化平台助集團可在疫情間持續支援客戶。

例如在亞洲市場,按非面對面方式銷售的產品佔 2019 年度化保費等值銷售額比例計,宏利目前有約 97%產品可供客戶透過非面對面渠道購買。電子化趨勢持續在疫市融入日常生活的大趨勢下,宏利持續鞏固加強的電子實力有望在疫後加速集團業務復甦。

結語

宏利金融的銷售表現在疫市受挫,但電子化平台發展持續完善,集團有望在疫後展示強勁復甦實力。

編輯:Cyrus Li

延伸閱讀

本文所提供的信息僅供一般參考之用,並不構成任何個人化的投資勸誘或建議。作者Alvin Yu沒持有以上提及的股票。

The Motley Fool Hong Kong Limited(www.fool.hk) 2020

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