Insights

疫市季度多賺三成勝預期 阿里巴巴現在值得再追?

阿里巴巴(SEHK:9988)季績勝預期,現在值得再追入嗎? –

新冠肺炎疫情為全球經濟帶來衝擊,新經濟產業卻借勢崛起,其中電商便是重點受惠板塊之一。中國電商龍頭——阿里巴巴(SEHK:9988)公布今年6月止季度業績,表現如何?值得再追入嗎?

季度盈利及收入勁升

阿里巴巴在疫市中受惠強烈順風,大眾消費者外出消費意欲大降,而且防疫措施限制人流聚集活動,線下零售渠道大受打擊。大眾的消費力在疫市積累,在中國市場持續滲透的電商平台成為重點釋放渠道。阿里巴巴在6月止季度的收入按年增加34%至1,540億元(人民幣.下同),經營利潤為350億元,同比增長逾40%,經調整淨利潤則較去年同期增加28%至395億元。季度經調整盈利表現好過市場預期。

電商龍頭地位續鞏固

阿里巴巴是中國市場最大的電商,旗下「淘寶」及「天貓」均為領先市場的平台。集團擁有著中國市場最大的消費群,中國零售市場移動月活躍用戶數在6月份接近8.8億,同比增加約1.2億個,環比亦有2,800萬淨增長,可見阿里巴巴的領先優勢持續鞏固。此外,數據亦反映出疫市期間大眾在電商平台消費的意欲顯著上升,而且疫情遲遲未完全受控下,電商平台消費的趨勢持續滲透。

消費升級勢頭強勁

集團旗下「天貓」平台主打品牌商品,定價普遍較「淘寶」為高,商品質素亦較有保證。疫市中內需消費流入電商渠道,大眾在平台選購高品質高定價商品的意欲提升,消費升級趨勢有利「天貓」的零售品牌銷售。阿里巴巴指出,「天貓」在6月止季度的實物商品交易額按年增加27%,其中快速消費品、家居和消費電子品的增長最快,反映大眾日常消費升級的趨勢持續。此外,主打海外品牌的「天貓國際」在期內更實現逾40%同比增長。

直播營銷效果理想

阿里巴巴旗下平台在疫市持續擴張,除因疫市帶來行業順風,集團積極加強商家與消費者互動的策略同樣重要。淘寶平台的淘寶直播的成效顯著,淘寶直播可讓網絡紅人直接向平台消費者進行營銷,於6月季度中淘寶直播的商品交易額較去年同期增加超過100%,其中商家自播佔約60%交易額,反映賣方亦積極於利用直播渠道來改善銷售表現。

結語

阿里巴巴在疫市中實現穩健增長,龍頭地位持續鞏固,而且期內受惠於內需消費升級,互動營銷策略更持續取得進展,增長前景樂觀可為股價帶來支持。

編輯:Cyrus Li

延伸閱讀

本文所提供的信息僅供一般參考之用,並不構成任何個人化的投資勸誘或建議。作者Alvin Yu沒持有以上提及的股票。

The Motley Fool Hong Kong Limited(www.fool.hk) 2020

Trade The World Anywhere & Anytime!

Mobile app platform with over 50,000 global listed securities across 12 markets (over 70% global market capitalisation), right from your Android or iOS device.

Integrated with exclusive trading idea and investment analysis tools to help you find actionable insight on virtually every financial instrument across our 12 global markets, to help you optimise your trading strategies.

Refer Your Friends

Tell your friends about Monex and gift them FREE access to our trading tools.

We respect your privacy and will only send this one email notification to your friends. 

Share With Your Friends

Share on facebook
Share on twitter
Share on linkedin

Monex Trading Tools Access and Usage Terms

The Monex Trading Tools (referred to as ‘tools’ hereafter) are available to you inside your client portal;


To activate access to the tools, you must have a verified and approved trading account and have made a deposit of at least AUD $1000.


An active and funded account with a positive trading balance is required to continue to have access to the tools;


Although the tools are available to you indefinitely, Monex Securities may at it’s discretion disable access to the tools in the future;


Monex securities reserves the right to change these terms and conditions from time to time, as it sees fit, without notice.

Important Notice
iOS & Android App - 12 International Markets & Over 70% Global Market Cap. $0 Brokerage On US Trades. Click Here!