Insights

Can the Redbubble (ASX:RBL) share price continue its run in 2021?

The Redbubble (ASX: RBL) share price was among the best performing ASX e-commerce shares of 2020 on the back of booming online sales.
The post Can the Redbubble (ASX:RBL) share price continue its run in 2021? appeared first on The Motley Fool Australia. –

man holding bunch of balloons soaring through the air signifying asx share price rise

The e-commerce sector in Australia and New Zealand went from strength to strength in 2020.

According to the Salesforce Holiday Insights Hub and 2020 Holiday Predictions report, as reported by CMO, e-commerce sales increases in the region were the highest in the world, surging by 108% and 107% respectively in the second and third quarters of 2020.

The report reinforces the narrative that the coronavirus pandemic is continuing to impact shopping habits, with shoppers increasingly turning to online retailers. On that note, let’s take a closer look at the Redbubble Ltd (ASX: RBL) share price, one of the best performing ASX e-commerce shares of 2020. 

Redbubble share price outperforms in 2020 

Redbubble shares were among the top performing ASX shares of 2020, gaining nearly 400%.

Redbubble provides independent artists a platform to sell their creations and has enjoyed strong consumer demand for its unique and customised products. The company’s business model is powered by its loyal and growing artist community. New artists contribute to Redbubble’s marketplace growth, while more established artists provide sustained revenue for the platform. 

Changing retail landscape 

During its October 2020 annual general meeting, Redbubble highlighted several long-term retail trends that have emerged amidst COVID-19. The company quoted a number of consulting reports and publications including: 

  • Forbes, which said that after this crisis consumers will be more discerning with discretionary purchasing and will seek meaningful purchases, particularly made-to-order.
  • McKinsey, which highlighted the out-of-date sourcing model of the fashion industry which is characterised by long lead times, large order sizes and relatively low flexibility. It said that a transformation was needed, particularly in making sourcing more demand-driven and more sustainable on social and environmental dimensions.
  • Which PLM, which sees on-demand manufacturing as a possible solution to overstocking risks as well as facilitating reductions in inventory costs and lead times.

According to Redbubble, it is in a strong position to leverage these trends by meeting consumer desire for customisation, delivering products created by independent artists and providing a large product range manufactured on-demand. 

Accelerating revenue growth 

Redbubble’s revenue accelerated through the second half of FY20. Its revenue for the month of July surged 132% on the prior corresponding period. The company’s growing scale and global footprint has translated into a 141% year-on-year increase in operating earnings before interest, tax, depreciation and amortisation (EBITDA) from $6.3 million in FY19 to $15.3 million in FY20. The company expects further profitable growth and recent macro shifts in online activity to accelerate its growth momentum.

Foolish takeaway

The Redbubble share price has started 2021 with a boom, jumping by almost 8% today so far. It will be interesting to see whether the above mentioned trends continue to benefit the company in 2021 and how this is reflected in the Redbubble share price. 

These 3 stocks could be the next big movers in 2020

When investing expert Scott Phillips has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for more than eight years has provided thousands of paying members with stock picks that have doubled, tripled or even more.*

In this FREE STOCK REPORT, Scott just revealed what he believes are the 3 ASX stocks for the post COVID world that investors should buy right now while they still can. These stocks are trading at dirt-cheap prices and Scott thinks these could really go gangbusters as we move into ‘the new normal’.

Find out the names of our 3 Post COVID Stocks – For FREE!

*Returns as of 6/8/2020

More reading

Motley Fool contributor Lina Lim has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

The post Can the Redbubble (ASX:RBL) share price continue its run in 2021? appeared first on The Motley Fool Australia.

Trade The World Anywhere & Anytime!

Mobile app platform with over 50,000 global listed securities across 12 markets (over 70% global market capitalisation), right from your Android or iOS device.

Integrated with exclusive trading idea and investment analysis tools to help you find actionable insight on virtually every financial instrument across our 12 global markets, to help you optimise your trading strategies.

Refer Your Friends

Tell your friends about Monex and gift them FREE access to our trading tools.

We respect your privacy and will only send this one email notification to your friends. 

Share With Your Friends

Share on facebook
Share on twitter
Share on linkedin

Monex Trading Tools Access and Usage Terms

The Monex Trading Tools (referred to as ‘tools’ hereafter) are available to you inside your client portal;


To activate access to the tools, you must have a verified and approved trading account and have made a deposit of at least AUD $1000.


An active and funded account with a positive trading balance is required to continue to have access to the tools;


Although the tools are available to you indefinitely, Monex Securities may at it’s discretion disable access to the tools in the future;


Monex securities reserves the right to change these terms and conditions from time to time, as it sees fit, without notice.

Important Notice
iOS & Android App - 12 International Markets & Over 70% Global Market Cap. $0 Brokerage On US Trades. Click Here!