Insights

Could the Afterpay (ASX:APT) share price be about to get a boost?

An expected record Black Friday sale weekend has investors watching closely…
The post Could the Afterpay (ASX:APT) share price be about to get a boost? appeared first on The Motley Fool Australia. –

The Afterpay Ltd (ASX: APT) share price will be on watch next week as the world holds its Black Friday sales this weekend.

Shoppers are cashed up and retailers are at the ready for a boom in sales this weekend. Data from the Commonwealth Bank of Australia (ASX: CBA) suggests the four-day period could present another windfall for businesses, with previous years resulting in a 14% boost to spending compared to the prior week.

With buy now, pay later (BNPL) companies now being a prominent method of payment for online shoppers, Afterpay will benefit from any increase in spending over the period.

But, what could it mean for the Afterpay share price?

How have Black Friday sales influenced the Afterpay share price historically?

In the past, Australia’s biggest provider of BNPL services has informed investors of its trading performance following Cyber Monday. In 2019 the company announced a record November sales performance. Afterpay achieved $1 billion in underlying sales for the month ending 30 November 2019.

However, between Black Friday and Afterpay releasing this update in 2019, the share price sank 5.8%. Perhaps investors were looking for a sale on the share market. The Afterpay share price proceeded to flounder around aimlessly for the remainder of the year.

In contrast, last year painted a vastly different picture. What was similar was the BNPL company setting a new monthly sales record with the inclusion of the Black Friday weekend. Afterpay notched up $2.1 billion in underlying sales in a single month — 112% more than the same month in the previous year.

Though, this time the Afterpay share price responded positively between the commencement of the sales weekend and the company’s trading update. Specifically, shares rose 4% in the space of a few days. More impressively, the share price went on to gain nearly 20% by the end of the year.

This year, the Australian Retailers Association and Roy Morgan are forecasting a record $5.4 billion in sales for Australia during the shopping frenzy. As such, Afterpay shareholders will be watching with anticipation to see how well the company does from the sale period.

The post Could the Afterpay (ASX:APT) share price be about to get a boost? appeared first on The Motley Fool Australia.

Should you invest $1,000 in Afterpay right now?

Before you consider Afterpay, you’ll want to hear this.

Motley Fool Investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now… and Afterpay wasn’t one of them.

The online investing service he’s run for nearly a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.* And right now, Scott thinks there are 5 stocks that are better buys.

*Returns as of August 16th 2021

More reading

What is the difference between buying Square and Afterpay (ASX:APT) shares?

How Afterpay (ASX:APT) is using AI in its push for BNPL domination

First there was Afterpay (ASX:APT), but soon Beforepay will be hitting the ASX

Own Afterpay (ASX:APT) shares? Here’s how the company is pushing for carbon neutrality

Why Afterpay, City Chic, EML, and Nickel Mines shares are pushing higher

Motley Fool contributor Mitchell Lawler owns shares of AFTERPAY T FPO and Commonwealth Bank of Australia. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. owns shares of and has recommended AFTERPAY T FPO. The Motley Fool Australia owns shares of and has recommended AFTERPAY T FPO. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

Trade The World Anywhere & Anytime!

Mobile app platform with over 50,000 global listed securities across 12 markets (over 70% global market capitalisation), right from your Android or iOS device.

Integrated with exclusive trading idea and investment analysis tools to help you find actionable insight on virtually every financial instrument across our 12 global markets, to help you optimise your trading strategies.

Refer Your Friends

Tell your friends about Monex and gift them FREE access to our trading tools.

We respect your privacy and will only send this one email notification to your friends. 

Share With Your Friends

Share on facebook
Share on twitter
Share on linkedin

Monex Trading Tools Access and Usage Terms

The Monex Trading Tools (referred to as ‘tools’ hereafter) are available to you inside your client portal;


To activate access to the tools, you must have a verified and approved trading account and have made a deposit of at least AUD $1000.


An active and funded account with a positive trading balance is required to continue to have access to the tools;


Although the tools are available to you indefinitely, Monex Securities may at it’s discretion disable access to the tools in the future;


Monex securities reserves the right to change these terms and conditions from time to time, as it sees fit, without notice.

Important Notice
iOS & Android App - 12 International Markets & Over 70% Global Market Cap. $0 Brokerage On US Trades. Click Here!