Insights

How the Woolworths (ASX:WOW) share price has performed since Endeavour’s demerger

It’s been a month since Endeavor listed on the ASX. Here’s how Woolworths’ shares have been trending since.
The post How the Woolworths (ASX:WOW) share price has performed since Endeavour’s demerger appeared first on The Motley Fool Australia. –

The Woolworths Group Ltd (ASX: WOW) share price has gained 5.27% since Endeavour Group Ltd (ASX: EDV) split ranks and listed on the ASX.

Woolworths’ shares finished Friday’s session trading at $39.52, 0.89% higher than its prior closing price. It was also the Woolworths’ highest closing price ever, a record it has broken every day since Wednesday.

Endeavour debuted on the ASX on 24 June 2021. At that point, Woolworths shares were going for $37.54 apiece.

Let’s take a look at what Woolworths’ has been up to since it spun off its hotel, liquor, and gambling holdings.

How Woolworths shares have performed since Endeavor

While some were concerned the spin-off could be disastrous, Woolworths has gone from strength to strength since ditching Endeavor.

Despite falling 15% in intraday trade on 24 June, the Woolworths share price finished Endeavor’s first day on the ASX 0.5% higher.

Since then, it appears the Woolworths share price has been boosted by COVID-19 lockdowns in Sydney, news it will open an online-only store, and the creation of a digital wallet.

However, the next boost to Woolworths might come from its latest market campaign.

Today’s Fresh Food People

The Woolworths share price was higher on Friday amid the launch of the company’s new brand campaign.

While the marketing campaign likely had little effect on the Woolworths share price, it might have moved viewers of the Tokyo Olympic Games.

The new campaign was first broadcast on television during the opening ceremony on Friday night.

It’s a reimagining of the now 34-year-old Fresh Food People campaign, titled Today’s Fresh Food People.

According to Woolworths, the campaign celebrates the diversity of the employees of Woolworths’ supermarkets, Metro stores, online marketplace, and the Woolworths Food Company.

Woolworths’ chief marketing officer Andrew Hicks commented on the campaign, saying:

Australia and the world has changed profoundly over the last 18 months, and so have the expectations of our customers. As today’s fresh food people, we need to evolve and grow with them…

[We] will continue our focus on our team bringing a little good to everyone everyday while ensuring our priorities match customers’ expectations on how we can create a better tomorrow for all Australians. Keeping Australians COVID-safe and the care we show for team and customers during these times will also continue and be a key part of what it means to be Today’s Fresh Food People.

Woolworths share price snapshot

It goes without saying that the Woolworths share price has been having a good run lately.

Woolworths shares have gained 16% since the beginning of 2021. They’re also 20% higher than they were this time last year.

The post How the Woolworths (ASX:WOW) share price has performed since Endeavour’s demerger appeared first on The Motley Fool Australia.

Should you invest $1,000 in Woolworths right now?

Before you consider Woolworths, you’ll want to hear this.

Motley Fool Investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now… and Woolworths wasn’t one of them.

The online investing service he’s run for nearly a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.* And right now, Scott thinks there are 5 stocks that are better buys.

*Returns as of May 24th 2021

More reading

The other side of lockdown – ASX supermarket shares are flying

Woolworths (ASX:WOW) store closes after staff contract COVID-19
What is the outlook for the Woolworths (ASX:WOW) share price?
Has Dry July hit the Endeavour (ASX:EDV) share price?
Which ASX 200 shares are winning from latest retail trade figures?

Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

Trade The World Anywhere & Anytime!

Mobile app platform with over 50,000 global listed securities across 12 markets (over 70% global market capitalisation), right from your Android or iOS device.

Integrated with exclusive trading idea and investment analysis tools to help you find actionable insight on virtually every financial instrument across our 12 global markets, to help you optimise your trading strategies.

Refer Your Friends

Tell your friends about Monex and gift them FREE access to our trading tools.

We respect your privacy and will only send this one email notification to your friends. 

Share With Your Friends

Share on facebook
Share on twitter
Share on linkedin

Monex Trading Tools Access and Usage Terms

The Monex Trading Tools (referred to as ‘tools’ hereafter) are available to you inside your client portal;


To activate access to the tools, you must have a verified and approved trading account and have made a deposit of at least AUD $1000.


An active and funded account with a positive trading balance is required to continue to have access to the tools;


Although the tools are available to you indefinitely, Monex Securities may at it’s discretion disable access to the tools in the future;


Monex securities reserves the right to change these terms and conditions from time to time, as it sees fit, without notice.

Important Notice
iOS & Android App - 12 International Markets & Over 70% Global Market Cap. $0 Brokerage On US Trades. Click Here!