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Powered by Android: Ford Motor Company’s future cars will have Google on board

A new six-year partnership will bring Google services — and new apps — to millions of Ford and Lincoln vehicles.
The post Powered by Android: Ford Motor Company’s future cars will have Google on board appeared first on The Motley Fool Australia. –

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

ford stock represented by interior of a Ford motor car

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

Ford Motor Company (NYSE: F) announced Monday that it has entered a six-year deal with Google, which will make the search giant responsible for much of Ford’s upcoming in-vehicle connectivity.  

Under the deal, future Ford and Lincoln vehicles — beginning in 2023 — will be “powered” by Google’s Android operating system, providing customers with built-in access to Google services such as Maps, Play, and Assistant. 

In addition, the in-car systems will be able to run apps from both Ford and third-party developers, the companies said. 

Ford and Google are establishing a new collaborative group, called “Team Upshift,” to “push the boundaries of Ford’s transformation” by exploring and developing new products and services that make use of the data that will be gathered, the company said in a statement.

Ford said that the partnership is intended to streamline its operations and accelerate its ongoing $11 billion restructuring plan. CEO Jim Farley said that Ford will be able to redirect spending from developing its own navigation and in-car entertainment systems in-house, which he said gave Ford’s customers a “generic” experience. 

For Google and its parent Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL), the deal gives Google Cloud a prominent new customer that could help it win additional business. Google Cloud’s market share has lagged similar offerings from rival tech giants Amazon Inc (NASDAQ: AMZN) and Microsoft Corporation (NASDAQ: MSFT). 

Financial terms of the deal were not disclosed. 

Microsoft signed a similar deal with General Motors Company (NYSE: GM) and its Cruise self-driving subsidiary in January. 

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

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John Rosevear owns shares of Amazon, Ford, and General Motors. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Teresa Kersten, an employee of LinkedIn, a Microsoft subsidiary, is a member of The Motley Fool’s board of directors. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Amazon, and Microsoft and recommends the following options: long January 2022 $1920 calls on Amazon and short January 2022 $1940 calls on Amazon. The Motley Fool Australia has recommended Alphabet (A shares), Alphabet (C shares), and Amazon. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

The post Powered by Android: Ford Motor Company’s future cars will have Google on board appeared first on The Motley Fool Australia.

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

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