Insights

Qantas (ASX:QAN) share price lifts 5% as ad campaign hits home

Qantas’ latest ad has some Australians bawling and the company’s share price might be benefiting.
The post Qantas (ASX:QAN) share price lifts 5% as ad campaign hits home appeared first on The Motley Fool Australia. –

The Qantas Airways Limited (ASX: QAN) share price is taking off today as the company reminds Australians they could be flying again soon.

While the airline’s latest ad has some Australians feeling a bit down, it seems to have had the opposite effect on the Qantas share price. The airline’s shares are up 5.3% today, swapping hands for $4.87 apiece.

Let’s take a closer look at the advert that’s got Australia bawling.

Qantas tugs on Australians’ heartstrings

The Qantas share price is in the green while Aussies are feeling a bit blue.  

Locked down Australians have flocked to Twitter (NYSE: TWTR) to share that Qantas’ heartfelt ad had them sobbing as they imagined a future where international travel is once again the norm.

The advert is set to an exclusive rendition of Tones And I’s single Fly Away and shows images of Australians travelling overseas to see loved ones, go to Disney Land, and even get married.

By this point, I shouldn’t need to warn you to get the tissues ready before having a squizz at the marketing move that might be boosting Qantas’ share price today:

And it seems Australians are suckers for punishment. The ad is currently at the #3 spot on YouTube’s trending list.

The ad is part of Qantas’ Be Rewarded campaign. The campaign is aiming to encourage Australians to get a COVID-19 jab. In return for rolling up their sleeves, Qantas is offering Australians loyalty points and flight vouchers. Additionally, 10 vaccinated Australians will win free travel for a year.

The campaign follows Qantas’ decision to mandate that its employees must receive a COVID-19 vaccine unless they have a medical exemption.

Qantas share price snapshot

Today’s gains aren’t quite enough to get the Qantas share price back into the green.

Right now, Qantas’ shares are trading for just 0.9% less than they were at the start of 2021. However, they have gained 26% since this time last year.

The post Qantas (ASX:QAN) share price lifts 5% as ad campaign hits home appeared first on The Motley Fool Australia.

Should you invest $1,000 in Qantas Airways right now?

Before you consider Qantas Airways, you’ll want to hear this.

Motley Fool Investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now… and Qantas Airways wasn’t one of them.

The online investing service he’s run for nearly a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.* And right now, Scott thinks there are 5 stocks that are better buys.

*Returns as of August 16th 2021

More reading

The Qantas (ASX:QAN) share price fell 6% last time the company reported
It’s been a good week for the Qantas (ASX:QAN) share price
Iron ore price plunge hurting most, but helping exporters. Plus, optimism the ticket to boost vaccinations. Scott Phillips on Sky News First Edition

10 ASX shares we’re overweight in right now: fund

Qantas (ASX: QAN) share price falls amid campaign to reward vaccination

Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned.

The Motley Fool Australia’s parent company Motley Fool Holdings Inc. owns shares of and has recommended Twitter. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

Trade The World Anywhere & Anytime!

Mobile app platform with over 50,000 global listed securities across 12 markets (over 70% global market capitalisation), right from your Android or iOS device.

Integrated with exclusive trading idea and investment analysis tools to help you find actionable insight on virtually every financial instrument across our 12 global markets, to help you optimise your trading strategies.

Refer Your Friends

Tell your friends about Monex and gift them FREE access to our trading tools.

We respect your privacy and will only send this one email notification to your friends. 

Share With Your Friends

Share on facebook
Share on twitter
Share on linkedin

Monex Trading Tools Access and Usage Terms

The Monex Trading Tools (referred to as ‘tools’ hereafter) are available to you inside your client portal;


To activate access to the tools, you must have a verified and approved trading account and have made a deposit of at least AUD $1000.


An active and funded account with a positive trading balance is required to continue to have access to the tools;


Although the tools are available to you indefinitely, Monex Securities may at it’s discretion disable access to the tools in the future;


Monex securities reserves the right to change these terms and conditions from time to time, as it sees fit, without notice.

Important Notice
iOS & Android App - 12 International Markets & Over 70% Global Market Cap. $0 Brokerage On US Trades. Click Here!