Insights

Why the Adveritas (ASX:AV1) share price is rising 5% higher

The Adveritas Ltd share price (ASX: AV1) is on the rise today. We take a closer look as to what the company announced this morning.
The post Why the Adveritas (ASX:AV1) share price is rising 5% higher appeared first on The Motley Fool Australia. –

A hand pointing to security lock symbol on computer circuit board, indicating a share price movement for software security companies

The Adveritas Ltd (ASX: AV1) share price is on the rise today after announcing its first contract with a European customer.

Based in Perth and Singapore, Adveritas is a fraud prevention software services company that specialises in digital advertising. The business services customers world-wide through its flagship software product, TrafficGuard.

During the opening minutes of trade, the Adveritas share price reached an intraday high of 18.5 cents, However, some slight profit taking have led its shares to retrace to 18 cents, up 5.9%.

What did Adveritas announce?

In today’s release, the company reported it has signed a commercial agreement with Deezer, a French online music streaming service.

Developed in Paris, Deezer allows its users to listen to music content from record labels. The company has over 56 million licenced tracks in its music library and 100 million playlists. In addition, Deezer boasts a member base of 16 million active users spanning over 180 countries.

Deezer is also the exclusive global music partner of smart technology wearable and fitness company, Fitbit.

Terms of the deals

Under the agreement, Adveritas will supply Deezer with TrafficGuard’s mobile app install anti-fraud solution. The Software-as-a-Service (SaaS) product detects and prevents real-time ad fraud. This keeps incoming traffic clean, increases reach, and drives return on ad spend.

For access to the service, Deezer will pay Adveritas a monthly base fee of 4,000 euros for a minimum 6-month period. The contract is extendable outside Deezer’s mobile segment, in which Adveritas is currently running trials into web and social spend.

The contract follows a raft of recently signed smaller deals which is expected to contribute to Adveritas annualised revenue. It noted that since the beginning of the calendar year, combined additional revenue stands at roughly $100,000.

Words from the CEO

Adveritas CEO Mat Ratty, touched on the company’s flagship software product, saying:

The rise of sophisticated fraud that installs apps, wasting companies’ advertising spend and causing misallocation of marketing budgets, makes tools like TrafficGuard more important than ever before.

With a number of global companies running trials with TrafficGuard, a few in contract negotiations, and a substantial increase in qualified leads across multiple industry verticals and regions over the past few weeks, we are well positioned to build on recent momentum.

About the Adveritas share price

Over the past 12 months, the Adveritas share price is down almost 20%. The company’s shares dive down to a 52-week low of 6.5 cents in March, before see-sawing for most of the year.

At the start of November, its shares rapidly shot up after reporting a surprise positive quarterly report. Since then, the Adveritas share price has stabilised around the late teens mark.

Where to invest $1,000 right now

When investing expert Scott Phillips has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for more than eight years has provided thousands of paying members with stock picks that have doubled, tripled or even more.*

Scott just revealed what he believes are the five best ASX stocks for investors to buy right now. These stocks are trading at dirt-cheap prices and Scott thinks they are great buys right now.

See The 5 Stocks

*Returns as of June 30th

More reading

Motley Fool contributor Aaron Teboneras has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

The post Why the Adveritas (ASX:AV1) share price is rising 5% higher appeared first on The Motley Fool Australia.

Trade The World Anywhere & Anytime!

Mobile app platform with over 50,000 global listed securities across 12 markets (over 70% global market capitalisation), right from your Android or iOS device.

Integrated with exclusive trading idea and investment analysis tools to help you find actionable insight on virtually every financial instrument across our 12 global markets, to help you optimise your trading strategies.

Refer Your Friends

Tell your friends about Monex and gift them FREE access to our trading tools.

We respect your privacy and will only send this one email notification to your friends. 

Share With Your Friends

Share on facebook
Share on twitter
Share on linkedin

Monex Trading Tools Access and Usage Terms

The Monex Trading Tools (referred to as ‘tools’ hereafter) are available to you inside your client portal;


To activate access to the tools, you must have a verified and approved trading account and have made a deposit of at least AUD $1000.


An active and funded account with a positive trading balance is required to continue to have access to the tools;


Although the tools are available to you indefinitely, Monex Securities may at it’s discretion disable access to the tools in the future;


Monex securities reserves the right to change these terms and conditions from time to time, as it sees fit, without notice.

Important Notice
iOS & Android App - 12 International Markets & Over 70% Global Market Cap. $0 Brokerage On US Trades. Click Here!