Why the Kogan (ASX:KGN) share price is soaring 10% this week

Is the historical lockdown winner being boosted from current COVID-19 outbreaks?
The post Why the Kogan (ASX:KGN) share price is soaring 10% this week appeared first on The Motley Fool Australia. –

Shares in Ltd (ASX: KGN) are soaring this week despite no news being released by the online retailer.

The Kogan share price is currently trading at $11.41 apiece. That’s almost 10% higher than it was at last Friday’s close.

Historically, Kogan has been a COVID-19 winner. With lockdowns currently ongoing in Australia’s 3 most populated states, could the market be expecting Kogan’s profits to spike once more?

Let’s take a closer look at what might be driving Kogan on the ASX.

COVID-19 winner?

The Kogan share price is rallying this week, and while it’s not gaining with the same intensity it did in March 2020, this latest lift may be happening for the same reasons.

Kogan shares started 2020 trading at $7.47. They slumped in the March COVID-19 market meltdown but, by the end of the 2020 financial year, had bounced up to $13.91. The upward trajectory didn’t stop there either, with the Kogan share price hitting a 52-week high of $25.57 in October.

Back then, Kogan’s gains were spurred by a series of record sales. There’s no news of the same right now.

However, Victoria last night joined Sydney and Southeast Queensland in locking down against the Delta variant.

Past lockdowns have spurred a switch in consumer retail habits from traditional brick-and-mortar to online shopping. As Kogan is the self-proclaimed largest online retailer in the country, investors might be rallying in case these lockdowns extend beyond their estimated endpoints.

Additionally, the company recently reported that it had solved inventory issues plaguing the Kogan share price.

That might also help to remove the brake on Kogan’s shares.

Kogan share price snapshot

Even with this week’s uptick, the Kogan share price is well below its golden days.

It has slipped 41% since the start of 2021 and is 39% lower than it was this time last year.

The company has a market capitalisation of around $1.1 billion, with approximately 106 million shares outstanding.

The post Why the Kogan (ASX:KGN) share price is soaring 10% this week appeared first on The Motley Fool Australia.

Should you invest $1,000 in Kogan right now?

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Motley Fool Investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now… and Kogan wasn’t one of them.

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More reading

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2 buy-rated growth shares for ASX investors in August

Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned. The Motley Fool Australia’s parent company Motley Fool Holdings Inc. owns shares of and has recommended ltd. The Motley Fool Australia owns shares of and has recommended ltd. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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