Insights

Why the Nine (ASX:NEC) share price has surged 30% in 3 months

As the Nine Entertainment (ASX: NEC) share price continues its upward trajectile, jumping 30% in the last six months, let’s take a look.
The post Why the Nine (ASX:NEC) share price has surged 30% in 3 months appeared first on Motley Fool Australia. –

child in superman outfit pointing skyward

Nine Entertainment Co Holdings Ltd (ASX: NEC) has been riding high for the past 3 months, with its share price gaining more than 30%. This is despite the company reporting a 17% decline in its full year FY20 results in August. 

Let’s look at what’s driving this rise in the Nine share price. 

First, what does Nine Entertainment own?

Nine is a media conglomerate which owns the Channel 9 television channels and assets, as well as the 9Now online streaming service. The company also owns the old Fairfax Media Group, publisher of several newspapers such as The Sydney Morning Herald, The Age and The Australian Financial Review. Additionally, the company owns the Stan streaming service and a 60% chunk of Domain Holdings Australia Ltd (ASX: DHG).

What’s driving the Nine share price up?

Shrugging off a disappointing full year result back in August, Nine Entertainment has continued on its upward trajectory momentum. 

The increase in Nine’s share price is mainly driven by an improving landscape in advertiser and consumer sentiment. For instance, the Westpac-Melbourne Institute Index of Consumer Sentiment , was 105.0 in October, up from 93.8 in September, and 86.4 six months earlier. Clearly consumer confidence and spending is starting to rise again. The survey also noted that the lift of COVID-19 restrictions has increased confidence for investors. 

The company has also benefited from the cost restructuring program it conducted in response to COVID-19. In its financial year reporting, it advised it would step up its three-year cost-out initiative from $150 million to $230 million by 2024.

Growth opportunities

According to its financial report, Nine generates 90% of its earnings from its Nine Network channel – one of only three television channels licensed to broadcast free-to-air in Australia. The total market for free-to-air advertising is $2.7 billion, of which Nine commands the number one position at 39%.

This market is gradually dwindling as advertisers move to digital platforms. However, management said Nine’s investments in digital platforms such as 9Now, Stan, and Domain had gradually increased its market share in the fragmented digital market. That’s where it expects to see future growth.

Nine’s share price performance in 2020

As noted earlier, Nine’s share price has been on the rise for the past three months, gaining more than 30%. Today, The Nine share price is $2.36, up 2.36%, and commands a market cap of $3.8 billion.

Man who said buy Kogan shares at $3.63 says buy these 3 ASX stocks now

When investing expert Scott Phillips has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for more than eight years has provided thousands of paying members with stock picks that have doubled, tripled or even more.*

In this FREE STOCK REPORT, Scott just revealed what he believes are the 3 ASX stocks for the post COVID world that investors should buy right now while they still can. These stocks are trading at dirt-cheap prices and Scott thinks these could really go gangbusters as we move into ‘the new normal’.

Find out the names of our 3 Post COVID Stocks – For FREE!

*Returns as of 6/8/2020

More reading

Motley Fool contributor Eddy Sunarto has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

The post Why the Nine (ASX:NEC) share price has surged 30% in 3 months appeared first on Motley Fool Australia.

Trade The World Anywhere & Anytime!

Mobile app platform with over 50,000 global listed securities across 12 markets (over 70% global market capitalisation), right from your Android or iOS device.

Integrated with exclusive trading idea and investment analysis tools to help you find actionable insight on virtually every financial instrument across our 12 global markets, to help you optimise your trading strategies.

Refer Your Friends

Tell your friends about Monex and gift them FREE access to our trading tools.

We respect your privacy and will only send this one email notification to your friends. 

Share With Your Friends

Share on facebook
Share on twitter
Share on linkedin

Monex Trading Tools Access and Usage Terms

The Monex Trading Tools (referred to as ‘tools’ hereafter) are available to you inside your client portal;


To activate access to the tools, you must have a verified and approved trading account and have made a deposit of at least AUD $1000.


An active and funded account with a positive trading balance is required to continue to have access to the tools;


Although the tools are available to you indefinitely, Monex Securities may at it’s discretion disable access to the tools in the future;


Monex securities reserves the right to change these terms and conditions from time to time, as it sees fit, without notice.

Important Notice
iOS & Android App - 12 International Markets & Over 70% Global Market Cap. $0 Brokerage On US Trades. Click Here!