Insights

Woolworths (ASX:WOW) share price struggles amid bricks frustration

Woolworths’ latest campaign is facing backlash for being too popular.
The post Woolworths (ASX:WOW) share price struggles amid bricks frustration appeared first on The Motley Fool Australia. –

The Woolworths Group Ltd (ASX: WOW) share price is wobbling today amid reports its latest promotional campaign has customers frustrated.

Woolworths announced its Woolworths Bricks campaign last month. Since then, the collectable building blocks have launched in the company’s supermarkets.

However, some customers are frustrated, complaining that many stores have sold out of the collectables in only a week.

Right now, the Woolworths share price is $39.35, 0.03% higher than its previous close. Though it spent the morning in the red, reaching a low point of $39.29.

Despite its rocky performance, the Woolworths share price is doing better than the broader market. The S&P/ASX 200 Index (ASX: XJO) is currently down 0.5%, having fallen 37 points at the time of writing. Additionally, the All Ordinaries Index (ASX: XAO) is also down 0.45% today.

Let’s take a closer look at the frustrations felt by some of the supermarket giant’s customers.

Woolworths’ promotion too popular

The Woolworths share price is sliding today amid reports the retailer has run out of its latest collectables.

Woolworths recently launched Woolworths Bricks, a collectable set of building blocks customers can use to build a miniature version of a sustainable Woolworths supermarket.

The campaign began last Wednesday, except in New South Wales and the Australian Capital Territory, where numerous outlets report it will launch on 22 September.

Shoppers can receive one brick for every $30 they spend on groceries through Woolworths. There are 40 bricks to collect, depicting miniature versions of solar panels, checkouts and trolleys. Customers can also buy model delivery vans, electric trucks, and starter packs that come with a floor and front doors.

The bricks are made from 80% recycled material and can be recycled through TerraCycle.

However, it seems the company’s latest campaign has been more popular than anticipated.

One shopper posted to the company’s Facebook page complaining their local Woolworths store and the supermarket’s online store have run out of Woolworths Bricks. Woolworths replied to the complaint stating the Bricks have been immensely popular and were only available while stocks last.

The Motley Fool reached out to Woolworths for comment on its Woolworths Bricks campaign but didn’t receive a response in time for publication.

Woolworths share price snapshot

Despite today’s weak performance, the Woolworths share price is having a good year on the ASX.

It is currently 13% higher than it was at the start of 2021. It has also gained 22.5% since this time last year.

The post Woolworths (ASX:WOW) share price struggles amid bricks frustration appeared first on The Motley Fool Australia.

Should you invest $1,000 in Woolworths Group right now?

Before you consider Woolworths Group, you’ll want to hear this.

Motley Fool Investing expert Scott Phillips just revealed what he believes are the 5 best stocks for investors to buy right now… and Woolworths Group wasn’t one of them.

The online investing service he’s run for nearly a decade, Motley Fool Share Advisor, has provided thousands of paying members with stock picks that have doubled, tripled or even more.* And right now, Scott thinks there are 5 stocks that are better buys.

*Returns as of August 16th 2021

More reading

Canva is now worth more than Woolworths! When can we buy shares?

How does the Wesfarmers (ASX:WES) dividend compare to Woolworths?
Why the Woolworths (ASX:WOW) share price has outperformed Wesfarmers so far this year
4 ASX shares just got a massive boost

Is the Woolworths (ASX:WOW) share price a buy for dividends?

Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned.

The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

Trade The World Anywhere & Anytime!

Mobile app platform with over 50,000 global listed securities across 12 markets (over 70% global market capitalisation), right from your Android or iOS device.

Integrated with exclusive trading idea and investment analysis tools to help you find actionable insight on virtually every financial instrument across our 12 global markets, to help you optimise your trading strategies.

Refer Your Friends

Tell your friends about Monex and gift them FREE access to our trading tools.

We respect your privacy and will only send this one email notification to your friends. 

Share With Your Friends

Share on facebook
Share on twitter
Share on linkedin

Monex Trading Tools Access and Usage Terms

The Monex Trading Tools (referred to as ‘tools’ hereafter) are available to you inside your client portal;


To activate access to the tools, you must have a verified and approved trading account and have made a deposit of at least AUD $1000.


An active and funded account with a positive trading balance is required to continue to have access to the tools;


Although the tools are available to you indefinitely, Monex Securities may at it’s discretion disable access to the tools in the future;


Monex securities reserves the right to change these terms and conditions from time to time, as it sees fit, without notice.

Important Notice
iOS & Android App - 12 International Markets & Over 70% Global Market Cap. $0 Brokerage On US Trades. Click Here!