Woolworths (ASX:WOW) share price struggles amid bricks frustration

Woolworths’ latest campaign is facing backlash for being too popular.
The post Woolworths (ASX:WOW) share price struggles amid bricks frustration appeared first on The Motley Fool Australia. –

The Woolworths Group Ltd (ASX: WOW) share price is wobbling today amid reports its latest promotional campaign has customers frustrated.

Woolworths announced its Woolworths Bricks campaign last month. Since then, the collectable building blocks have launched in the company’s supermarkets.

However, some customers are frustrated, complaining that many stores have sold out of the collectables in only a week.

Right now, the Woolworths share price is $39.35, 0.03% higher than its previous close. Though it spent the morning in the red, reaching a low point of $39.29.

Despite its rocky performance, the Woolworths share price is doing better than the broader market. The S&P/ASX 200 Index (ASX: XJO) is currently down 0.5%, having fallen 37 points at the time of writing. Additionally, the All Ordinaries Index (ASX: XAO) is also down 0.45% today.

Let’s take a closer look at the frustrations felt by some of the supermarket giant’s customers.

Woolworths’ promotion too popular

The Woolworths share price is sliding today amid reports the retailer has run out of its latest collectables.

Woolworths recently launched Woolworths Bricks, a collectable set of building blocks customers can use to build a miniature version of a sustainable Woolworths supermarket.

The campaign began last Wednesday, except in New South Wales and the Australian Capital Territory, where numerous outlets report it will launch on 22 September.

Shoppers can receive one brick for every $30 they spend on groceries through Woolworths. There are 40 bricks to collect, depicting miniature versions of solar panels, checkouts and trolleys. Customers can also buy model delivery vans, electric trucks, and starter packs that come with a floor and front doors.

The bricks are made from 80% recycled material and can be recycled through TerraCycle.

However, it seems the company’s latest campaign has been more popular than anticipated.

One shopper posted to the company’s Facebook page complaining their local Woolworths store and the supermarket’s online store have run out of Woolworths Bricks. Woolworths replied to the complaint stating the Bricks have been immensely popular and were only available while stocks last.

The Motley Fool reached out to Woolworths for comment on its Woolworths Bricks campaign but didn’t receive a response in time for publication.

Woolworths share price snapshot

Despite today’s weak performance, the Woolworths share price is having a good year on the ASX.

It is currently 13% higher than it was at the start of 2021. It has also gained 22.5% since this time last year.

The post Woolworths (ASX:WOW) share price struggles amid bricks frustration appeared first on The Motley Fool Australia.

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Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned.

The Motley Fool Australia’s parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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