The Chinese streaming market has been oligopolistic driven largely by a small number of companies. Let’s take a look into the main players.
Each of these five companies’ revenue has been increasing. The largest revenue was generated by YY with 6.3 billion RMB followed by Momo with 4.1 billion RMB.
YY’s operating income has decreased since December 2018. Huya, which is a subsidiary company of YY has made a profit for the last three quarters. Momo reported 927 million RMB in operating income, of which their earning ratio is higher than that of YY.
Momo acquired TanTan in May 2018 which is a Tinder like dating app. TanTan is a new growth engine for Momo.
Momo earned 3 billion RMB in revenue from live video services. Since TanTan joined the company, revenue from value-added services has expanded to over 20% of total Momo revenue (945 million RMB in 2Q19). However, monthly average users (MAU) are showing signs of leveling off.
The number of paying users decreased to 11.8 million in 2Q19 from 14 million in 1Q19. Because the Chinese government tightened regulation regarding live streaming recently, TanTan had been suspended from multiple app stores in late April 2019 because of violation of regulations. However, it was back in app stores in July 2019, and the number of users has been recovering ever since.
YY, a major streaming company in China, has accelerated global expansion through M&A.
YY acquired BIGO, a Singapore based live streaming company, for $1.4 billion in March 2019. It contributed to add additional revenue of 1.2 billion RMB for YY.
BIGO offers “BIGO LIVE” as well as “Likee”, a Tik-tok like short video platform, and ‘imo’ a video conference service which has over 200 million MAU.
By acquiring BIGO, YY’s mobile MAU reached 434 million. It’s important to note that 78% of users were located overseas even though 80% of its revenue was generated from within China.
BIGO LIVE and Likee have already been available in North America and Europe. As there is a gap between user’s geographical distribution and where revenue comes from, YY’s global strategy is a key factor for the company’s growth.
Huya is leading in both revenue and operating income compared to DouYu. Though DouYu’s growth pace had slowed down in FY2018, it has been catching up since the beginning of 2019. Both companies have improved their earnings ratio, and Huya has made an operating profit for the last three quarters.
On the other hand, DouYu exceeded Huya in MAU. Huya has also increased its users rapidly since 2Q18, and the game streaming market in China seems to be experiencing rapid expansion.
DouYu also exceeded Huya in number of paying users (6.7 million). Huya’s growth has been generated through ARPU’s growth.
Bilibili reported 326 million RMB in revenue from live streaming which is the company’s core business. MAU has also been increasing and reached 110 million in 2Q19.
90% of total videos were created by professional creators. The number of creators increased to 854 in 2Q19 from 350 in 2Q18 and number of content items increased to 2.3 million from 1.1 million the previous year. Bilibili has also been getting popular as a vLog platform recently.
Bilibili has been known for its requirement that content creation users pass an exam to gain full access to content functions. But the company eased the criteria recently to gain broader user access. Some site’s users were concerned that the quality of the content would decrease. Strong quality control of content might be a key to continued growth.
Momo is the largest in market cap across the five companies ($7.54 billion). Operating margin ratio is over 10% and generating cash steadily.
YY’s market cap is $4.6 billion and its subsidiary Huya’s market cap is $5.2 billion. DouYu has increased its cash outflow, and its market cap is $3.1 billion.
The original article was published by Stockclip, Inc. on 16/09/2019.
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