Why Do We Exist
In recent years, we have noticed a serious gap in the services available to Australian investors. While Australia is a country of keen investors, the historic expensive and difficulty of trading international stock markets has meant that they are trading predominantly in Australian shares only are missing out on significant global opportunities.
We believe that investors should not have all their eggs in one basket. It is too risky. The Australian market accounts for less than 3% of global market capitalisation. Unfortunately, Home Country Bias is a well documented problem and Australians suffer this infliction to a greater extent than most other nationalities. Diversification is the best free-lunch on offer in the markets and we want to help investors take advantage of this phenomenon on an international scale so that they have a sustainable future as traders, investors, and clients.
We have therefore invested the time and effort to re-invent our business from the ground up so that we can deliver a product and service that is not only something that traders need, but something that they want – easy access to international share trading at a very reasonable cost per trade.