november

How Alibaba turned a fake holiday into a $25 billion shopping extravaganza

China has their own Google, even their own internet. So, Alibaba figured they should have their own holiday too. They dubbed it Single’s Day, a festive occasion to celebrate yourself by buying nice things … for yourself. In Chinese, the direct translation for Single’s Day is ‘bare sticks’. It refers to unmarried men who in China are sometimes described as ‘bare branches’ because they’re not adding any branches to the family tree.