The S&P 500 rose 3.3 percent between Friday, September 21, and Friday, September 28. It was the biggest weekly gain since the end of June 29 – July 2.
We’re talking about digital advertising, a field long dominated by Alphabet (GOOGL) and Facebook (FB). While those two companies control more than half the market, they’ve shown signs of peaking at the very same time AMZN is taking off.
Apple (AAPL) has appreciated 22 percent since the end of June. That makes it the second-best performer in the SPDR Technology Fund (XLK), with only Advanced Micro Devices (AMD) faring better.