Apple had an amazing quarter, but investors seem more interested in the advertising growth at Alphabet and Facebook.
Twitter (TWTR) is up 27 percent since Friday, February 5. That makes it the best-performing member of the S&P 500 for the period. It’s also the biggest weekly gain for Jack Dorsey’s social-media company since February 2015.
The first major theme was a rebound in beaten down social-media stocks
Facebook (FB) and Snap (FB). Both showed signs of repairing different kinds of problems plaguing their businesses. FB’s big achievement was to keep drawing advertiser dollars – especially from its new Stories format and video service.
Analysts expected a hike of 14 cents per share in Twitter’s Q3 earnings, but Twitter upped that to 21 cents per share. Refinitv ran a speculative survey that proposed revenues of $702.6 million but again, Twitter overreached, coming in at $758 million. Twitter’s user base is well below Facebook, but the platform is taking measures to enhance active use. It was thought user numbers for Q3 would hit 330.1 million, but they fell behind at 326 million.